Another Excuse Newsletter

Welcome back to the Another Excuse Newsletter. It isn’t just another excuse, but a reason to start that thing you’ve been putting off.

What to expect this week:
👓Perspective - 24 Hour You
🔨 Tool - GPTs
🍿Consume - Connection
📖Concept - Value Equation

Latest Podcast Episode

In today’s episode, I’m joined by Ludré Stevens.

Ludré is the founder of three different companies. They are iNBOTiQA, GoGetNow and CalendarNow. He is still involved in all three and we discuss the businesses and his unique perspective on running all three businesses and the challenges they bring.

In the episode, we discuss:

• What each of his businesses do
• How he came up with each idea
• The challenges of running three businesses
• Learning from mistakes
• The power of networking
• Getting better and faster at testing and launching an idea
And so much more...

You can check out the episode here.

Perspective

24 Hour You

Many high-achieving, self-help gurus often preach about your future self.

What would future you do?

What decisions are you making now that will impact your future?

Although I suppose this could be helpful, I think the concept is still too abstract.

For most people “future you” is a vague and abstract ideal.

We want the best for ourselves, but there's a disconnect between instant gratification and the guilt we feel.

That's why this 24-hour framing is easier to comprehend and grapple with.

You only need to think 24 hours into the future.

What actions are you putting off that in 24 hours, you’d be happy you did?

We can relate to that version of ourselves.

They're basically us, with just a few actions or non-actions in between.

So, next time you're contemplating doing or starting something, think about 24-hour-in-to-the-future you.

Tool

GPTs

It would be silly for me not to talk about the OpenAI announcement last week.

In short, we can make our own GPTs.

What does that mean?

Basically, we can create our own GPTs, trained on our personal or public knowledge.

For example, you could train a GPT on all the content your favourite author, YouTuber or even movie star has ever put out into the world.

Once you've trained the GPT, you can then consult it based on its trained knowledge.

Think of the possibilities.

It could be a chatbot for your website, a source of inspiration for ideas, or even business advice.

The possibilities are endless and this changes the game.

Some company’s whole USP was based on proprietary information used to train AI. Now you can do it yourself.

This unlocks so many opportunities and I'd suggest at least playing around with it.

Check out the above video to see how it all works.

Consume (Read / Watch / Listen)

Connection

Yes, this is another Yes Theory video.

But I feel like their videos send such great messages about human connection.

They act as a reminder that although we may have cultural differences, most people just want to connect and learn from each other.

In the above video, the team visits Turkmenistan. One of the hardest countries to get a visa from.

Firstly it's amazing to just see how closed off the country is. It’s so empty and pristine at the same time.

It’s an informative episode where you learn a bit about the history and culture and watch them connect with the locals.

If you’re looking for a feel-good video, check it out.

Concept

Value Equation

Another person I’m a fanboy of is Alex Hormozi.

Yes, yes, I know. But with the amount of quality content he puts out, it’s difficult not to speak about him.

Today we’re talking about his value equation.

It’s pretty self-explanatory as you can see above.

In order to make your offer as valuable as possible, you have 4 elements that you need to control.

The two on top of the equation increase value and the two on the bottom decrease value.

Dream outcome: The more impressive the outcome and the more people want that outcome the better. Pretty straightforward.

Perceived Likelihood of Achievement: The more likely it is that they will achieve, the more likely they are to take you up on your offer.

For both of these elements, they have to be realistically grounded. You can make false promises about the outcome or the likelihood of achievement because that will do more harm than good.

Reputation is equally as important so you have to be confident that you can deliver on the promises you make.

The elements on the bottom are:

Time Delay: This is also self-explanatory. The shorter the better. No one wants to wait years for the outcome you’re promising. We’re all impatient.

Effort and Sacrifice: We’re all lazy. If we can get our dream outcome without sacrificing a lot, we’re in! So part of your value proposition should be limiting how much effort and sacrifice they will need to put in.

Again making sure we’re not making fake promises just to get people through the door.

So if you use this value equation when forming your offer, you should pull on all the necessary levers to entice someone to purchase.

Tick all the boxes and you’ve got a killer offer. A valuable one.

Thanks for Reading

Now start something!

P.S. Feedback is welcome and needed! If you’d prefer to send me an email and not respond, you can do so here: [email protected]

Check out my socials below 👇